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An often asked question by potential FRANCHISEES is, "does ColorAll have any competition?" Our answer is "YES" and "NO". If we were ever to make a presentation to an account which was not already using a number of vendors to perform various reconditioning functions for them we would be astounded. The very fact that there is competition verifies the enormous need for OUR service . . . and the way in which THEY operate … constitutes the basis for our success!!! Also, in the area of larger damage repair (as shown in the pictures included earlier in this website), we feel we have no equal on a mobile or on-site basis. Our scope of work creates the biggest differential between us and our "competition". ColorAll didn't create the automobile reconditioning business . . . we are, however, responsible for having greatly improved it . . . so that the enormous automobile industry could use our services even more effectively . . . the result . . . a better mouse trap! McDonald's didn't invent the hamburger and Blockbuster didn't invent movie rentals. The thing that they have in common is their ability to reorganize an entire industry to the benefit of those FRANCHISEES who had the foresight to devote their time, money, and energy to a common goal of success.It is the use of ColorAll's® unique Presentation Book which accounts for our ability to do business with the vast majority of customers to whom we make presentations. This powerful book shows the extensive scope of services we provide through the use of dramatic "before and after" pictures of the various services ColorAll provides the customer. These vivid photographs of recent work, ranging from blending out deep key scratches on new cars to repairing football sized damage on panels or trim, are virtually irresistible to the reconditioning manager. Typically, the competition comes from three different sources: a dealership body shop, private body shops, and independent owner operators. DEALERSHIP BODY SHOPS. Many new car dealerships today are built without body shops because of their high construction cost and high operating overhead. Where it exists at a dealership, body shops are their own profit centers. Its objective is not to service the Used Car Department's small repair needs. It is there to maximize its own profits. They seek to perform high ticket (i.e. warranty, insurance and collision) work for outside retail customers and insurance companies. The repairs required by the Used Car Department are quite simply not profitable for them - their overhead is just too great to handle these jobs. The used car manager who tries to use his own body shop quickly learns that his work always finds its way to the bottom of the pile. The revenue losses caused by such repair delays (sometimes lasting weeks) are something he simply cannot tolerate because it actually costs his department money. In the case of corporate fleets and car rental centers, on-site body shops normally do not exist.THE INDEPENDENT BODY SHOP. These shops often service a customer's Reconditioning Department even if it has its own body shop. These entities find themselves in very much the same dilemma as the dealership body shop. More often than not, the Reconditioning Manager will use an outside body shop for his more extensive body and paint work. Why? Because the service he receives is much better. The problem is that the cost of ferrying these vehicles to and from the outside body shops simply does not make it profitable for them to work on low ticket items. They simply cannot afford to perform the reconditioning tasks ColorAll provides. These shops actually feel that jobs in the $100-$300 range are a nuisance … performed more for service than for profit! SMALL MOBILE INDEPENDENT OWNER OPERATORS. These competitors possess limited skill levels and perform a narrow scope of work. Most of these operators got into business by purchasing a small business opportunity in a narrow field of reconditioning in which they were not experienced and THEY become the TECHNICIANS. During the few days of training these operators are given, they are only taught the fundamentals of the trade and then have to get "experience" by practicing on customer cars. The end result is a service provider who performs simple and extremely limited work. They are by no means "bad" … they just don't have the necessary depth of skill and experience the customer needs. Finally, they suffer from the limitations of being a sole operator who cannot be at more than 1 location at a time. The result is that they are unable to provide the quick response the Reconditioning Manager needs in his fast-paced business. The Reconditioning Manager also finds it much more efficient to deal with a one-stop ColorAll FRANCHISEE than chasing after a variety of small vendors to do the entire scope of work he requires.
 Nothing presented on this Web site is intended as an offer to sell, or a solicitation of an offer to buy, a franchise (which offer or solicitation can be made only by our providing you with our Franchise Offering Circular). We operate this Web site for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, or would like to operate a franchised business there, we will not offer you a franchise unless we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. |
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ColorAll Technologies International Inc. 1520 North Powerline Road Pompano Beach, Florida 33069 Email: franchiseservices@colorall.com | Telephone: 954-969-1599 |
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